THE BOOK

For over thirty years, I partnered with dynamic leaders in the food industry, navigating startups, growth, and turnarounds. My insights — initially private notes — evolved into a book in 2005. The gratitude of readers, the support of my editors and the endorsements of industry captains, drove its evolution to the fourth edition today.

You will find my articles in Forbes India, DNA Money and other publications here. And if you're interested, here's a look at the previous editions of the book...

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Front Cover of Beyond the Menu a Restaurant Start-up Book by Ravi Wazir, published by Jaico
Back Cover of Beyond the Menu a Restaurant Start-up Book by Ravi Wazir, published by Jaico
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BOOK LAUNCH

A few interesting conversations with industry professionals during the book launch.
with Antoine Lewis (Restaurant Reviewer) and Shatbhi Basu (Bar Consultant)
with Anil Kably (Director of Izumi)
with Rohit Narang (Director of EATC)
with Annie & Siddharth Bafna (Directors of Nutcracker)